How to Create and Share Your Google Review Link (3 Methods)

The number one reason customers don't leave Google reviews isn't that they don't want to — it's that the process has too many steps. A direct Google review link eliminates that friction entirely. One tap, and they're staring at the review form, ready to type.

In this guide, you'll learn three ways to create that link — from a quick manual method inside Google Business Profile, to a free generator tool that does the work for you, to a QR code you can print on receipts and business cards. Pick whichever method fits your workflow, and you'll have a working review URL in under five minutes.

Why a Direct Review Link Matters

Think about what happens when you tell a customer "Leave us a Google review!" without giving them a link. They have to open Google Maps, search for your business name, find the right listing, scroll down to the review section, and click "Write a review." That's five steps minimum — and every step loses you potential reviewers.

A direct feedback link skips all of that. The customer clicks once and lands directly on the review form with the star rating selector already visible. According to our research on getting more Google reviews, businesses that use a direct review URL see 3-4x higher conversion compared to businesses that simply ask verbally.

Beyond conversion, a shareable link opens up channels that wouldn't work otherwise. You can embed it in email signatures, drop it in a text message, print it as a QR code, or add it to invoices. Without that link, none of those touchpoints are practical.

Method 1: Get Your Review Link from Google Business Profile

This is the manual approach. It takes about two minutes, costs nothing, and works for any verified Google Business Profile.

The link Google generates usually looks something like https://g.page/r/YOUR_ID/review. It's short, clean, and works on both mobile and desktop. The downside of the manual method? You need access to GBP, and if you manage multiple locations, you have to repeat the process for each one.

What if You Don't See "Get More Reviews"?

Some GBP dashboards don't show this card, especially for newer profiles. In that case, you can build the link yourself using your Place ID. Search for your business on Google Maps, grab the Place ID from the URL (it's the long string starting with "ChIJ"), and construct the URL manually:

https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID

That said, finding your Place ID and building the URL by hand is tedious — which brings us to the faster method.

Method 2: Use ReviewGen.AI's Free Google Review Link Generator

If the manual approach feels like too many steps, or you don't want to dig through your GBP dashboard, our free Google Review Link Generator does it in seconds. Type your business name, select it from the dropdown, and the tool builds your direct review URL automatically.

This method is especially useful when you're setting up review links for multiple locations or helping a client who doesn't have easy access to their GBP dashboard. The generated link uses the same Place ID format that Google uses internally, so it works exactly the same way.

Method 3: Create a QR Code for Your Review Link

For brick-and-mortar businesses, a QR code is often the most effective way to collect reviews. Customers scan it with their phone camera right at the point of experience — at the checkout counter, on the table, or on the receipt — and land directly on the review form.

A pro tip: pair the QR code with a short call-to-action like "Loved your visit? Scan to leave a quick review" rather than just printing a bare code. Context drives scans. Customers need to know what the code does before they'll bother pulling out their phone.

Where to Share Your Google Review Link

Having the link is step one. Putting it where customers actually see it is step two. Here are the highest-converting placements we've seen across thousands of businesses:

Email Signatures

Every email you send is a review opportunity. Add a simple line like "Happy with our service? Leave a quick review" with a hyperlink at the bottom of your email signature. This works particularly well for service businesses that communicate with clients via email throughout a project.

Text Messages & SMS

SMS has open rates above 90%, making it one of the most effective channels for review requests. Send a short message 24-48 hours after service with your direct link. Keep it brief: "Hi [Name], thanks for choosing us! If you have a moment, we'd appreciate a quick review: [link]". For more on timing and templates, see our guide on how to ask customers for reviews.

Receipts & Invoices

Print your QR code or short review URL directly on receipts and invoices. The customer already has the document in hand and is thinking about the transaction — it's a natural moment to ask. Digital invoices can include a clickable link in the footer.

Business Cards

Dedicate the back of your business card to a QR code linking to your review form. It's a simple, low-cost addition that turns every card into a review request. Add "Scan to share your experience" below the code so people know what it's for.

Social Media

Share your review link periodically in social posts, stories, and your bio. A post like "We love hearing from our customers — share your experience here: [link]" works well without sounding desperate. Pin a review request post so it stays visible at the top of your profile.

Your Website

Add a "Leave a Review" button or link to your website footer, contact page, or thank-you page. Customers who visit your site after a purchase or service are already engaged — give them a one-click path to leave feedback. For a deeper dive into managing reviews at scale, check out our review management guide.

Tips for Maximizing Link Effectiveness

Having the link and sharing it is the foundation. These strategies push your conversion rate even higher:

• Time it right. Send your review request 24-48 hours after a positive experience. Too soon feels pushy; too late and they've forgotten the details.
• Personalize the ask. Use the customer's name and reference their specific purchase or service. A generic "please review us" converts far worse than a personalized message.
• Keep it short. Whether it's an email, text, or printed card, your message should be two to three sentences max. The link does the heavy lifting.
• Follow up once. If a customer doesn't respond to your first request, one gentle reminder is fine. More than that crosses into annoying territory and can damage the relationship.
• Don't incentivize. Offering discounts or freebies in exchange for reviews violates Google's policies and can get your reviews removed. Ask authentically — most happy customers are willing to help.
• Respond to every review. When customers see that you read and reply to reviews, they're more likely to leave one themselves. It signals that their feedback actually matters to you.

If you want to make the review-writing process even easier for your customers, consider using a Google Review Generator that helps customers articulate their feedback quickly. Pair it with your direct link and you've removed virtually every barrier between a satisfied customer and a published review.

Frequently Asked Questions

Does my Google review link expire?

No. Your review link stays active for as long as your Google Business Profile exists. The Place ID that powers the link is permanent, so you can safely print it on business cards, add it to email templates, and use it across all your marketing materials without worrying about it breaking down the road.

Can I track how many people click my review link?

Google doesn't provide built-in click analytics for review links. However, you can use a URL shortener like Bitly or a UTM-tagged redirect to track clicks before they reach the review form. ReviewGen.AI's link generator creates a clean, trackable link you can monitor over time.

Will a direct review link work on both mobile and desktop?

Yes. The standard Google review URL works on all devices. On mobile, it opens the Google Maps app if installed, or the mobile browser version of Google Maps. On desktop, it opens Google Maps in the browser. Either way, the customer lands directly on the review form ready to leave their rating.

Is it against Google's policies to share a direct review link?

Not at all — Google actively encourages it. The "Get more reviews" feature inside GBP exists specifically for this purpose. What you cannot do is offer incentives in exchange for reviews or selectively ask only satisfied customers (known as review gating). As long as you ask all customers equally and don't offer anything in return, you're following the rules.

Wrapping Up

Creating a Google review link takes less than five minutes with any of the three methods above. The manual GBP approach works if you're already in your dashboard. The free generator tool is faster and doesn't require a login. And a QR code turns that link into something you can print and post anywhere in your physical location.

The real impact comes from where and how consistently you share it. Put your review URL everywhere your customers already look — email, text, receipts, cards, your website — and you'll steadily build the kind of review profile that drives new customers through the door. For more strategies on growing your review count, check out our complete guide on how to get more Google reviews.