Free Amazon Bullet Points Generator
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How the Amazon Bullet Points Generator Works
Create 5 A9-optimized bullet points in under 30 seconds
Enter Product Details
Input your product name, brand, category, and key features or specifications that make your product unique
AI Generates Bullets
Our AI creates 5 benefit-driven bullet points with capitalized keywords, optimized for Amazon's A9 search algorithm
Copy & Use
Review your bullet points, copy individual bullets or all at once, and paste directly into Amazon Seller Central
Amazon Bullet Points Best Practices
Follow these proven strategies used by top Amazon sellers
Lead with CAPITALIZED Benefit Keywords
Start each bullet with a 1-3 word benefit keyword in ALL CAPS. This makes bullets scannable and highlights key selling points. Example: "LONG-LASTING BATTERY - 40 hours of playtime..."
Focus on Benefits, Not Just Features
Customers buy benefits, not features. Instead of "500mAh battery," say "Never run out of power - 40-hour battery keeps you listening all week."
Include A9 Search Keywords Naturally
Amazon's A9 algorithm indexes bullet points. Include relevant search terms naturally without keyword stuffing. Keywords should flow like normal product descriptions.
Keep Each Bullet Under 100 Characters
Mobile shoppers see truncated bullets. Keep each under 100 characters to ensure the full benefit is visible. Amazon allows 500 total across 5 bullets.
Use All 5 Bullet Slots
Bullet points are prime real estate. Using all 5 gives you more space to convince shoppers and include keywords. Each empty bullet is a missed conversion opportunity.
Vary Structure Across Bullets
Cover different angles: benefits, use cases, compatibility, specifications, and included accessories. This addresses different customer questions and search intents.
Common Amazon Bullet Point Mistakes to Avoid
These errors hurt your conversion rate and search rankings
Starting with generic features instead of benefits
"Made of stainless steel" doesn't sell. "RUST-PROOF DESIGN - Stainless steel construction lasts for years" converts.
Keyword stuffing that hurts readability
"Wireless Bluetooth headphones earbuds earphones headset" reads like spam. Include keywords naturally within benefit-focused sentences.
Using ALL CAPS for entire bullets
Only capitalize the leading benefit keyword (1-3 words). ALL-CAPS bullets violate Amazon's style guide and are harder to read.
Missing size, quantity, or compatibility info
Shoppers need specifics to make purchase decisions. Include dimensions, pack sizes, compatible models, and included accessories.
Repetitive phrasing across bullets
Each bullet should cover a unique selling point. Repeating the same benefit wastes valuable space and bores shoppers.
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