Review Schema Markup Generator
Aggregate Rating
Individual Reviews(Optional)
Adding individual reviews strengthens your structured data and may improve rich result eligibility.
Enter your business details
Valid JSON-LD schema will be generated in real-time
How the Review Schema Generator Works
Generate valid JSON-LD review markup in three steps — no technical knowledge required.
Enter Your Details
Choose LocalBusiness or Product, then fill in your business name, type, address, and website. The form adapts fields based on your schema type.
Add Ratings & Reviews
Enter your aggregate rating and total review count. Optionally add up to 10 individual reviews with author names, star ratings, dates, and review text.
Copy & Implement
Preview your rich result, copy the validated JSON-LD with or without the script tag, and paste it into your website's HTML head section. Test with Google Rich Results Test.
The tool generates schema in real-time as you type — no button to press, no waiting. Switch between Preview, JSON-LD, and Validate tabs to see your markup from every angle.
Schema Types This Tool Generates
Understanding the four schema.org types that power star ratings in Google search results.
LocalBusiness
The foundation for brick-and-mortar and service businesses. Supports 15+ subtypes (Restaurant, Dentist, AutoRepair, etc.) with properties for name, address, phone, and website. LocalBusiness schema enables Google Maps integration, Knowledge Panel data, and local pack results alongside your review ratings.
Product
For e-commerce and physical products. Includes brand, SKU, price, and currency fields. Product schema triggers product rich results in Google Shopping and organic search, displaying price alongside star ratings. Pair it with AggregateRating to show social proof directly in search listings.
AggregateRating
The schema type that actually triggers star-rating rich snippets in Google search. It communicates your overall rating value (e.g., 4.7), total review count, and rating scale. This is the minimum requirement for star ratings to appear — without AggregateRating markup, Google cannot display your rating in search results.
Review
Individual review markup provides richer structured data by including author name, individual star rating, review text, and date. While optional, adding 3-5 standout reviews strengthens your AggregateRating signal and gives Google more data points to validate your rating. Reviews must be from real customers.
Common Schema Markup Mistakes to Avoid
These errors can prevent rich results or trigger Google manual actions against your site.
Self-Serving Reviews
Adding reviews you wrote about your own business violates Google's structured data guidelines. Schema markup must represent genuine customer feedback. Google's algorithms and manual review teams actively look for self-authored review patterns.
Mismatched Ratings Between Schema and Page
Your schema AggregateRating must match the rating visibly displayed on your page. If your page shows 4.2 stars but your schema says 4.8, Google will flag this as misleading structured data and may issue a manual action removing your rich results.
Missing Required Fields
Omitting ratingValue or reviewCount makes your AggregateRating schema invalid. Google will silently ignore incomplete markup — you won't get an error, your rich results just won't appear. This tool validates all required fields before you copy.
Schema on Every Page
Adding LocalBusiness review schema to every page of your site is unnecessary and can confuse search engines. Place it on your homepage, about page, location pages, or the specific product page the reviews apply to — not sitewide.
Fabricated Review Counts
Inflating your reviewCount beyond your actual number of reviews is a form of spam. Google cross-references structured data with visible page content and third-party review platforms. Keep your schema honest and update it as your real review count grows.
Where to Implement Review Schema
Place your schema markup on the pages where it makes the most impact for rich results.
Homepage
Your homepage is the most authoritative page for LocalBusiness schema. Add your aggregate rating here for maximum rich result visibility in branded searches.
Location Pages
Multi-location businesses should add unique LocalBusiness schema to each location page with location-specific ratings, addresses, and phone numbers.
Product Pages
E-commerce product pages benefit most from Product schema with AggregateRating. Star ratings in product search results significantly increase click-through rates.
Service Pages
Individual service pages can include review schema specific to that service. This helps when customers search for specific services rather than your business name.
Testimonials Page
If you have a dedicated testimonials or reviews page, add both AggregateRating and individual Review schemas to maximize the structured data Google can extract.
About Page
Your about page is a natural fit for LocalBusiness schema since it already describes your business. Adding review markup here reinforces trust signals for Google.
Schema Markup & SEO Resources
Learn how structured data and reviews improve your search visibility
How to Write a Google Business Description That Attracts More Reviews
Connects GBP optimization to review generation: how your business description sets customer expectations, the keyword echo effect (customers mirror your framing in reviews), before-and-after examples by business type, and how to mine existing reviews for description language.
How to Calculate the ROI of Review Management (Simple Math for Busy Owners)
Provides a simple ROI formula: additional reviews → improved local ranking → increased clicks → customer conversions → revenue. Uses industry-specific examples (a dentist, a plumber, a restaurant) with realistic numbers to demonstrate ROI.
More Free Review Tools
Explore our complete suite of free review tools
Review Schema Generator FAQs
Common questions about generating and implementing review schema markup
Still have questions?
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Need More Reviews to Display in Your Schema?
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