Review Link Generator Guide: Direct Links for Google, Yelp, Facebook & Amazon

Review links remove friction. Instead of "search for us and leave a review," you hand customers a URL that lands them on the review form. There are four free link generators — Google, Yelp, Facebook, and Amazon — and each one needs a different kind of identifier as input. That's the part most guides skip, and it's where people get stuck. This walks through what each tool actually wants and the exact URL it hands back.

Why Direct Review Links Matter

Asking a customer to "find us on Google and leave a review" is five or six steps: open Google, type the business name, pick the right listing out of the results, scroll past photos and hours to the reviews section, tap Write a review, then finally write something. Every step is a place to give up, and most people give up.

A direct link collapses that to one tap. The customer lands on the review box with your business already selected. You're no longer asking them to find you — only to write.

It's worth being clear about what these four tools are and aren't. They build platform URLs: addresses that belong to Google, Yelp, Facebook, and Amazon. Nothing is stored, nothing is tracked, and the link keeps working whether or not you ever create an account. The trade-off is that you can't measure any of it, which the last section covers.

Google Review Link Generator

Start here if you only do one. Google reviews carry the most weight for local search, and the Google link is the one that behaves most predictably across devices.

What It Needs: a Place ID, Not a Maps URL

This is the single most common misunderstanding. The Google Review Link Generator asks for a Place ID — a string that normally begins with ChIJ, like ChIJN1t_tDeuEmsRUsoyG83frY4. Copying the address bar from your Maps listing usually won't give you one.

The reliable way to find yours is Google's own Place ID Finder, which the tool links to directly: search your business name and location, and copy the ID it returns. The generator is also forgiving about pasted URLs — if what you paste contains a place_id= or cid= parameter, it extracts the value automatically. But a plain google.com/maps/place/... URL has neither, so fetch the Place ID properly.

What You Get Back

1. Open the Google generator
2. Paste your Place ID into the single input field
3. Press Enter or click Generate Link
4. Copy the result, or click the external-link icon to open and test it immediately

The output looks like this:

https://search.google.com/local/writereview?placeid=ChIJN1t_tDeuEmsRUsoyG83frY4

That URL opens the review dialog directly on both desktop and mobile. Test it once yourself before you send it to a single customer — a wrong Place ID produces a link that loads a valid-looking page for someone else's business, and you won't find out from your customers.

About Short g.page Links

You've probably seen links like g.page/yourbusiness/review and wondered why the generator doesn't produce one. It can't. A g.page short link depends on a short name set on your own Google Business Profile, which only you have access to. No third-party tool can mint one for you.

It's worth doing yourself, though — it's a one-time setting in your Business Profile, and a short link is dramatically easier to read aloud, print on a receipt, or fit into a text message. The generator points you at Google's instructions for claiming a short name after it produces your link.

Yelp Review Link Generator

The Yelp Review Link Generator is the simplest of the four because Yelp's identifier is human-readable.

What It Needs: Your Business Slug

Yelp identifies businesses with a slug taken from the end of your profile URL — joes-pizza-new-york from yelp.com/biz/joes-pizza-new-york. You can enter the slug on its own, or paste the whole yelp.com/biz/... URL and the tool will pull the slug out for you.

The output is:

https://www.yelp.com/writeareview/biz/joes-pizza-new-york

One thing to check: if your business has multiple locations, each has its own slug, and they're often differentiated only by a trailing number or a neighbourhood name. Generate one link per location and label them clearly at the point you save them, because the URLs are easy to mix up later.

Testing Yelp Links

Yelp requires a signed-in account to post. Customers who aren't logged in hit a login wall before the review form, which is a real drop-off point and not something the link can solve. Test on a device where you're signed in to confirm the link resolves to the right business, then accept that Yelp will convert worse than Google for this reason alone.

Facebook Review Link Generator

Facebook is the awkward one. Facebook calls reviews "recommendations," and there is no single URL that reliably opens the recommendation form across devices. The Facebook generator handles this by offering three different link types rather than pretending one works everywhere.

What It Needs

Your page username or numeric page ID. Paste the full facebook.com/YourPage URL if that's easier — the tool extracts the identifier and strips a leading @ if you include one.

The Three Link Types

• Open Page on Mobile (the default, and the recommended one) produces https://m.facebook.com/YourPage. It opens your page on a phone, where the customer taps through to Reviews themselves. One extra tap, but it works.
• Direct Review Link produces https://www.facebook.com/YourPage/reviews/. This is the "proper" review URL and it's fine on desktop, but it often misbehaves inside the Facebook mobile app.
• Login Redirect wraps the reviews URL inside a Facebook login redirect. Use it when your audience is likely to be signed out in a mobile browser, so they log in and land on reviews rather than getting dropped at the feed.

If you send review requests mostly by SMS, take the default. The extra tap costs less than a broken link.

Facebook vs. Google Reviews

Facebook recommendations carry less search weight than Google reviews, and the linking experience is worse. Use Facebook when your customers genuinely live there — community-driven local businesses, event venues, anything where your page is already the main channel. Otherwise send them to Google. The Facebook tool itself says as much and links across to the Google generator.

Amazon Review Link Generator

The Amazon generator is for product reviews rather than business reviews, and it's the most technically capable of the four.

What It Needs: an ASIN or a Product URL

An ASIN is Amazon's ten-character product identifier. Find it in your product URL after /dp/:

URL: amazon.com/Product-Name/dp/B08X1234YZ
ASIN: B08X1234YZ

You can enter the bare ASIN or paste the entire product URL. The tool extracts the code from either a /dp/ or a /product/ path, then validates it as exactly ten uppercase letters and digits — anything else is rejected before a link is produced, which catches typos immediately.

Marketplace Detection

This is the detail worth knowing if you sell internationally. When you paste a full product URL, the tool reads the marketplace domain out of it and builds the review link against that store. It recognises around nineteen marketplaces, including co.uk, ca, de, fr, it, es, com.au, co.jp, in, com.mx, and com.br.

If you enter only a bare ASIN, it defaults to amazon.com. So for any non-US listing, paste the full URL rather than the ASIN — otherwise you'll send UK customers to the US store, where their review won't count.

The output format is:

https://www.amazon.co.uk/review/create-review?asin=B08X1234YZ

Amazon Review Requirements

Amazon restricts reviews to verified purchasers, and it enforces this at publish time rather than at the link. The URL will load for anyone, but a review from someone who didn't buy through Amazon won't be published. Amazon is also the strictest platform about incentivised reviews, so read Part 2 before building any kind of outreach around this link.

Using Review Links Effectively

Email Signatures

Add review links to email signatures for ongoing passive collection. Example:

"Loved working with us? Leave a review" — hyperlinked to your generated URL.

SMS Follow-Ups

Send review links via text 1-3 days after service. Keep the message short:

"Hi [Name], thanks for choosing [Business]! Mind leaving a quick review? [link]"

Receipts

Include review links on printed or email receipts. Customers see the prompt immediately after purchase when experience is fresh.

Website Footer

Add a "Leave a Review" button in your website footer linking to your review page. Converts website visitors into reviewers.

QR Codes

Convert review links to QR codes for in-person locations. Customers scan and land directly on the review form. Use ReviewGen.AI's QR Code Generator to create printable codes.

Common Issues and Solutions

Link Doesn't Work

Verify you copied the entire generated link including all parameters. Test the link in an incognito browser window to confirm it works.

Wrong Business Appears

Almost always a wrong identifier rather than a broken link. On Google this means the Place ID belongs to a different listing — re-fetch it from the Place ID Finder rather than guessing. On Yelp it usually means you took the slug from a nearby location of the same brand. This failure is quiet and dangerous, because the link works perfectly and sends your reviews to someone else, so always open your own link once before distributing it.

Customer Sees Login Prompt

Most platforms require login to leave reviews. This is normal. Customers must sign in to Google, Yelp, Facebook, or Amazon before posting reviews.

Link Opens Mobile App Instead of Web

Some review links open the platform's mobile app if installed. This is expected behavior. The review form still loads correctly in the app.

Multi-Platform Strategy

Don't limit yourself to one platform. Generate links for all platforms where your business has a profile. Then rotate which link you share based on customer context:

• Local customers: Google (best for local SEO)
• Food and hospitality: Yelp (high trust for restaurants)
• Social media audience: Facebook (easier for existing Facebook users)
• E-commerce: Amazon (critical for product sales)

Link Shortening

Generated links are long. A search.google.com/local/writereview?placeid=ChIJ... URL is unreadable on a printed receipt and eats a chunk of an SMS. Run it through a shortener (Bitly, TinyURL) for anything customer-facing:

Long: search.google.com/local/writereview?placeid=ChIJN1t_tDeuEmsRUsoyG83frY4
Short: bit.ly/review-us

If you own a domain, a redirect at yourbusiness.com/review is better still — it's memorable, you can say it out loud, and you can repoint it later without reprinting anything. That last point matters more than it sounds: it means changing platforms doesn't invalidate your posters.

Tracking Performance

None of these four generators produce a trackable link, and that isn't a limitation of the tool — it's inherent to what they build. The URL belongs to Google or Yelp, so there is no point at which anything could be counted. You have two ways around it:

1. Put a shortener in front of it. Bitly reports clicks, so you learn how many people opened the link. You still won't know how many wrote a review.
2. Create a review link inside a ReviewGen.AI account. These are hosted links with their own analytics view reporting unique sessions, reviews generated, times copied, and external clicks — the full path from arrival to leaving for the platform.

Which you need depends on whether you're doing this once or continuously. A one-off link on a receipt doesn't need measurement. An ongoing programme where you're comparing SMS against email against a counter QR code does, because otherwise you're guessing about where to spend effort. Part 5 of the platform series covers what those numbers look like in practice.

Frequently Asked Questions

What does the Google review link generator need as input?

A Google Place ID, which normally starts with ChIJ. Find it with Google's official Place ID Finder, linked from the tool itself. The generator will also extract the ID if you paste a URL containing place_id= or cid=, but a plain Maps profile URL has neither and won't work. The output is https://search.google.com/local/writereview?placeid=YOUR_ID.

Can the generator create a short g.page/yourbusiness/review link?

No. A g.page short link requires a short name set on your own Google Business Profile, and only you can create it. The generator produces the full search.google.com URL and links you to Google's instructions for claiming a short name — worth doing, since the result is far easier to print or read aloud.

Why does the Facebook generator offer three link types?

Because no single Facebook URL works everywhere. Open Page on Mobile is the default and produces m.facebook.com/YourPage, which opens reliably on phones at the cost of one extra tap. Direct Review Link produces facebook.com/YourPage/reviews/ and is fine on desktop. Login Redirect wraps the reviews URL in a login redirect for signed-out mobile browsers.

Does the Amazon review link generator work outside the US?

Yes, but only if you paste the full product URL. The tool reads the marketplace domain from the URL and builds the link against that store, covering around nineteen marketplaces including co.uk, ca, de, com.au, co.jp, and in. A bare ASIN defaults to amazon.com, so non-US sellers should always paste the URL.

Can I track clicks on links from the free generators?

Not directly. These are plain platform URLs, so there's nothing on your side to measure. Put a shortener with click tracking in front of them, or create a review link inside an account, which reports unique sessions, reviews generated, times copied, and external clicks.

What's Next

You know how to generate review links. Now learn how to respond to reviews professionally. Read Part 4: Review Reply Generator Guide for positive and negative review response strategies, plus the rewriter feature.

Or skip to Part 5: Business Profile Generator Guide to create marketing content and schema markup with free generators.