Multiple Review Links & Campaigns: Track Performance by Channel

One review form can power multiple distribution channels. Create separate links for email campaigns, SMS follow-ups, QR codes, social media posts, and receipts. Each link tracks performance independently, so you know which channels drive the most reviews. This guide explains how to create, organize, and manage multiple review links within plan limits.

Why Use Multiple Links

A single review link works, but you can't tell where reviews come from. Multiple links give you channel attribution. You know if email performs better than SMS, whether QR codes convert, and which campaigns work.

Common use cases:

• Channel tracking: Separate links for email, SMS, QR codes, social, receipts
• Campaign testing: A/B test different messaging or timing
• Location attribution: A link per physical location
• Service provider tracking: A link per technician, agent, or staff member
• Customer segment tracking: VIP customers vs. first-time customers

One caveat worth knowing before you plan: the Free plan allows 2 links and PRO allows 5. Those are real ceilings, so pick one of these dimensions to track rather than trying to slice by channel and location and staff member at once. The section on plan limits below covers how to allocate a small number of links well.

How to Create Multiple Links

One review form can have multiple links. You're not duplicating the form configuration — just creating additional URLs that point to the same form.

Step-by-Step Link Creation

1. Open your review form editor
2. Scroll to the "Review Links" section at the bottom
3. Click "Create New Link"
4. Enter a descriptive name (e.g. "Email Campaign Q3" or "Counter QR Code")
5. Click "Generate Link"
6. Copy the new URL

Each link has a unique URL like reviewgen.ai/r/[unique-id]. The ID is different for each link, but they all lead to the same form questions and AI settings.

Link Naming Best Practices

Use clear, specific names that identify the channel and purpose:

• ✅ Good: "Email Welcome Series," "QR Code Checkout Counter," "SMS 3-Day Follow-up"
• ❌ Bad: "Link 1," "Test," "New Link"

Good names help you identify links months later when analyzing performance. Bad names force you to guess which link goes where.

Channel-Specific Link Strategy

Here's how to organize links by distribution channel:

Email Links

Link name: "Email Campaigns" or specific campaign names
When to split: If running A/B tests or tracking campaign-specific performance

Most businesses need one email link unless A/B testing. Embed the link in email templates, follow-up sequences, and transactional emails (receipts, confirmations).

SMS Links

Link name: "SMS Follow-up"
When to split: Different timing windows (1-day vs. 3-day vs. 7-day follow-up)

SMS links perform well because they reach customers on mobile devices where review forms are optimized. Include the link in post-purchase or post-service texts.

QR Code Links

Link name: "QR Code Counter" or location-specific names
When to split: Different physical locations or placement types (counter vs. table vs. door)

QR codes need separate links if you want to compare placement performance. One counter link, one table tent link, one exit door link. Track which position drives more scans.

Social Media Links

Link name: "Instagram Bio," "Facebook Posts," "LinkedIn"
When to split: Different platforms or post types

Social media links go in bios, posts, stories, and profile descriptions. Track which platforms drive reviews and which post types convert best.

Receipt Links

Link name: "Printed Receipts" or "Email Receipts"
When to split: Print vs. digital receipts

Receipt links work because customers receive them immediately after purchase while the experience is fresh. Print receipts need shorter URLs or QR codes. Email receipts can include full links.

Plan Limits and Link Quotas

There are two published plans, and the link limits are tight:

• Free: 2 businesses, 2 review links, 2 review forms
• PRO: 5 businesses, 5 review links, 5 review forms

Agency and Enterprise tiers exist in the codebase with higher ceilings, but they aren't self-serve — they're provisioned manually, so treat 5 links as the practical maximum unless you've arranged something directly.

This changes the strategy considerably. With 25 or unlimited links you could afford a link per campaign. With 5, every link has to earn its slot, which means mapping links to channels rather than campaigns.

What Happens at the Limit

Existing links keep working, so review collection is never interrupted — you simply can't create a new one. To free up a slot:

1. Delete a link you're genuinely done with
2. Consolidate two similar links into one broader channel link
3. Upgrade from Free to PRO for 5 slots instead of 2

A Sensible 5-Link Allocation

If you're on PRO and want channel attribution that actually tells you something, this split covers most local businesses:

1. Email — all email follow-ups and receipts
2. SMS — post-service texts
3. QR / In-Person — counter, table tents, exit signage
4. Social — bios, posts, stories across platforms
5. Staff / Manual — the link your team sends by hand

Notice what this deliberately gives up: you won't know whether the counter QR outperforms the exit-door QR. That's the correct trade. Channel-level data changes decisions; placement-level data usually doesn't, and it costs a slot you don't have.

On the Free plan with 2 links, split by the coarsest useful line: digital versus in-person.

Optimizing Link Usage

If you're at your limit, consolidate strategically:

• Merge time-based campaigns: Instead of "Email Q3" and "Email Q4," use one "Email" link and compare the same link across date ranges
• Combine low-traffic channels: Merge social platforms if individual volume is low — 12 scans split three ways tells you nothing anyway
• Deactivate rather than delete: A deactivated link stops working for customers but keeps its history. It still occupies a slot, though, so delete when you truly need the room

Many Links, One Form

One detail makes the tight limits far more workable than they first appear: a review link points at a review form, and nothing stops several links pointing at the same form. The relationship is one form to many links.

This decouples the two quotas. You don't need five forms to justify five links — build one well-tuned form and hang all five channel links off it. Each link keeps its own separate analytics, so you still get channel attribution, but you only maintain one set of questions, one tone configuration, and one piece of page text.

It also means your form limit is rarely the binding constraint. Create a second form only when the questions genuinely need to differ, for instance between a service visit and a product purchase. Otherwise one form and several links is both simpler and easier to keep consistent.

If You Run More Than Five Locations

This is where the limits bite hardest, and it's worth planning for rather than discovering. With five links maximum, a link per location stops working somewhere around your fifth site.

The workable approach is to stop treating locations as the unit of measurement. Group them under one business and differentiate using the per-link page text — each link can carry its own title and description, so a customer opening the Camden link sees Camden's wording even though it sits under one business record. You lose per-location analytics, but you keep a correct experience for the customer, which matters more.

If per-location numbers are genuinely essential to how you operate, that's the point to have a direct conversation about an Agency arrangement rather than fighting the limits. Trying to squeeze twelve locations into five links produces data too coarse to act on and an admin burden that outlives the benefit.

Tracking Performance by Link

Each link has its own analytics view with four stat cards:

• Unique Sessions: Distinct visitors who opened the link
• Reviews Generated: AI review drafts created
• Times Copied: Drafts copied to the clipboard
• External Clicks: Click-throughs to your review platform

Compare these across links to find your strong channels. If your QR link shows 100 sessions but 10 reviews generated, the placement or the signage copy needs work. If email shows 50 sessions and 40 generated, email is doing the heavy lifting and deserves more volume.

Read Part 7: Review Link Analytics Guide for how to read each metric and where drop-off actually happens.

Managing and Organizing Links

The link manager lists every link with its name, URL, status badge, and quick stats. Each row has a menu with five actions:

Edit

Rename the link and adjust its settings. Renaming does not change the URL, so anything already printed or sent keeps working.

Set as Default

Marks the link as your primary one. Useful when you have several and want a clear canonical link for ad-hoc sharing.

Deactivate and Activate

Deactivate turns a link off without destroying it. The row's badge flips from Active to Inactive, and anyone who opens the URL sees a "Link inactive" message rather than the form. Activate turns it back on with all history intact.

This is the right tool for seasonal campaigns and A/B variants you plan to revisit. The caveat: an inactive link still counts against your plan limit.

Reassign Form

Point an existing link at a different review form. This is genuinely useful under tight link limits — you can change what a printed QR code asks without reprinting anything, because the URL never changes.

Delete

Permanently removes the link after a confirmation dialog. Be aware this is a hard delete: the link's sessions and event history are removed with it, so past analytics for that link are gone rather than archived. Export or screenshot anything you care about first, and prefer Deactivate whenever the link might come back.

Frequently Asked Questions

How many review links can I create?

Free plan: 2 links. Starter plan: 5 links. Pro plan: 25 links. Business plan: Unlimited links. Each link can have its own name, form settings, and tracking data. Create separate links for email, SMS, QR codes, social media, and other channels to track performance independently.

Can multiple links use the same review form?

Yes, and this is the main reason multiple links are worth setting up. A review link stores an optional reference to a form, so several links can point at the same form and each still tracks separately. Configure your questions and AI settings once, then create a link per channel — Email, SMS, QR. You can also repoint a link at a different form later using Reassign Form, without changing the URL.

What happens if I hit my link limit?

You can't create new links until you delete old ones or upgrade from Free to PRO. Existing links continue working, so review collection isn't interrupted. Because the ceiling is 5 links on PRO, plan your channel split before you start creating rather than after you hit the wall.

Should I create a new link for each email campaign?

Only if you need to compare campaign performance. If you're running A/B tests or comparing customer segments, use separate links. If you just want to track email as a channel overall, one "Email" link is enough. With a ceiling of 2 links on Free and 5 on PRO, granularity is expensive.

Can I rename or delete links after creating them?

Yes. Use Edit in the link's menu to rename it without changing the URL. Deleting is permanent: it removes the link and its sessions and events along with it, and anyone who clicks the old URL will not reach a working page. If you might reuse the link later, choose Deactivate instead — that keeps the record and its history intact.

What's Next

Your links are organized. Now learn how to interpret the analytics behind each link. Read Part 7: Review Link Analytics Guide to understand what each of the four stat cards measures and where customers actually drop off.