Review Page Branding Guide: Logo & Custom Page Text

Branded review pages build trust. When customers see your logo and wording that sounds like your business, they know the form is legitimate. This guide covers the two branding controls ReviewGen.AI actually exposes today — your logo, and the review page title and description — plus what isn't configurable yet, so you don't plan around a feature that doesn't exist.

Why Branding Matters

Generic review forms feel like spam. Customers wonder: "Is this real? Should I trust this link?" Branded pages remove that friction. Your logo signals legitimacy. Your page title sets expectations before anyone reads a single question.

The mechanism is simple: a customer clicks a link from a business they visited, and the page either confirms they're in the right place or makes them hesitate. Hesitation at that moment is where completions are lost, and it costs nothing to remove.

Uploading Your Logo

Your logo appears at the top of every review page for that business. Upload once, and it displays across all forms and review links.

Step-by-Step Logo Upload

1. Open your business dashboard and select your business
2. Open Business Settings, where the logo field lives
3. Click the upload field and choose your image file
4. Any standard image format works — the input accepts image/*, so PNG, JPG, WebP, and SVG are all fine
5. Maximum file size: 10MB
6. Save the form to persist the change

After saving, preview your review page to see how it looks. The uploader shows a preview capped at roughly 230px wide and 95px tall, and the live review page renders the logo at 60px, stepping up to 80px on larger screens.

Logo Best Practices

• Use SVG or a high-resolution PNG: The file is not resized on upload, so supply an image that already looks correct at small sizes
• Transparent background: PNG or SVG with transparency looks cleaner than a white or colored box
• Simple logos work best: Detailed marks become unreadable at 60-80px
• Square or horizontal: The review page renders the logo in a roughly square box, so very wide or very tall logos lose impact
• Keep the file small: Nothing is compressed server-side, so a 9MB PNG will slow your review page down. Aim for under 200KB

Practical sizing: export at 2x the display size for retina screens — around 160x160px for a square mark. Anything larger is wasted bytes, since the page never renders the logo above 80px.

Changing Your Logo

To change your logo, upload a new file — it replaces the old one when you save. There is currently no one-click remove button, so if you need to clear a logo entirely, contact support rather than expecting a Remove option in the settings UI.

A Note on Themes

Review pages currently render with a single built-in visual theme. There is no theme picker in the editor, and no Light/Dark/Auto selector for the customer-facing page — the theme component ships with its picker disabled and a fixed default.

This matters for how you approach branding: your logo and your page copy are the levers you actually control. Don't plan a brand rollout around matching the review page background to your brand palette, because that control isn't exposed today.

Practically, this means:

• Pick a logo that reads well on a light surface
• Put your brand personality into the page title and description instead of colors
• Preview the page once so you know exactly what customers see

Custom Content in the Content Tab

The Content tab is where you write the review page title and description customers see above the form questions. Open your review form editor and click "Content" to find the "Review Page Text" section.

One important detail: these fields are stored on the review link, not the form. If no link is attached to the form, the tab shows "No link attached" and you'll need to attach one using the link icon in the header first. The upside is that two links pointing at the same form can carry different wording — useful for tailoring copy per channel or location.

Review Page Title

Location: The main heading customers see when they open the review link
Placeholder: "How was your visit at [Business Name]?"
Character limit: 200

Title examples:

• "How Was Your Visit?" (restaurants, retail)
• "Tell Us About Your Experience" (services)
• "Help Others Find Great Service" (general)
• "Share Your Feedback" (professional services)

Make titles action-oriented and customer-focused. Avoid business-centric language like "Leave Us a Review" — that sounds like a favor. Use "Share Your Experience" — that sounds like helping others.

Review Page Description

Location: Appears below the title, above the form questions
Placeholder: "Share your experience and help us improve our service!"
Character limit: 500 (optional field)

Description examples:

• "Your feedback helps future customers find great service. Takes 2 minutes."
• "We value your honest feedback. Share what you loved (or what we can improve)."
• "Help others discover the quality care you experienced. Your review matters."
• "Tell us about your experience. Your feedback shapes how we serve our community."

Good descriptions accomplish three things:

1. Set expectations: Tell customers how long it takes
2. Explain value: Why their feedback matters
3. Encourage honesty: Signal that constructive feedback is welcome

Bad descriptions are generic, salesy, or focus on the business instead of the customer. Compare:

• Bad: "Please leave us a 5-star review!"
• Good: "Your honest feedback helps others make informed decisions."

Saving and Resetting Your Page Text

The Review Page Text section gives you three controls:

• Save: Writes your title and description to the attached link. It stays disabled until you actually change something, so there's no risk of an accidental empty save
• Clear: Discards your unsaved edits and restores the last saved values — an undo, not a delete
• Reset to Default: Fills the fields with the standard wording ("How was your visit at [Business Name]?" and "Share your experience and help us improve our service!"). This only populates the inputs — you still have to click Save to persist it

The preview panel on the left updates as you type, so you can see the effect of a headline change before committing it.

Using Per-Link Text to Match the Channel

Because the title and description live on the link rather than the form, they're the one branding lever you can vary without duplicating anything. That's more useful than it sounds, because a customer's state of mind differs sharply depending on how they arrived.

Someone scanning a QR code at your counter is standing in your premises, minutes after the experience, probably in a hurry. Someone clicking a link in an email three days later has had time to form a considered opinion and is sitting down. The same headline can't be right for both.

• In-person QR: lead with brevity and immediacy — "How was today?" with a description that promises it takes under a minute. Anything longer loses people who are half out the door.
• Email follow-up: you can afford a fuller ask — reference the specific service, and use the description to invite detail, since detailed reviews are the ones that actually persuade readers.
• SMS: the customer arrived from a very short message, so match that register. Keep the page text as terse as the text that brought them.

Set this up once per link and it keeps working. It costs nothing in plan limits, since all these links can point at the same form.

Why the Logo Carries Most of the Weight

Given that the colour theme is fixed and the page text is short, your logo is doing most of the work of making the page feel like yours. That's worth accounting for rather than resenting.

The practical consequence is that legibility at small sizes matters more here than it does almost anywhere else you use your logo. At 60 to 80 pixels, a detailed wordmark becomes an unreadable smudge, and a customer who can't tell whose page they've landed on is a customer who might reasonably close the tab. If your primary logo is detailed, use a simplified mark or a monogram for this specific purpose. It's the single highest-leverage branding decision available on the review page.

Branding for Multiple Businesses

If you manage multiple businesses (franchises, locations, brands), create separate business profiles for each. Each profile carries its own:

• Logo
• Business name and description
• Review forms and review links

Because page text lives on the link rather than the business, you get a second layer of control: within one business you can run a link for each location or campaign, each with its own title and description, while the logo stays consistent.

Note the plan limits here. The Free plan allows 2 businesses, and PRO allows 5. If you manage more locations than that, group them under one business profile and differentiate with per-link page text instead.

Testing Your Branded Pages

After customizing branding, test your review pages:

1. Use the live preview panel in the form editor
2. Open the actual review link on a phone and on a desktop browser
3. Check that your logo is legible at 60-80px, not just in the uploader preview
4. Read your title and description in context — do they make sense to someone who has never seen your dashboard?
5. Generate a review end to end and confirm the handoff to your review platform works

Share the link with team members or friends for feedback before sending it to real customers.

Frequently Asked Questions

What file formats are supported for logo upload?

The uploader accepts any standard image format (the file input accepts image/*), so PNG, JPG, WebP, and SVG all work. PNG or SVG with a transparent background looks cleanest. The maximum file size is 10MB, but keep your file well under that — nothing is compressed on upload, so a large file directly slows your review page.

Can I choose a colour theme for my review page?

Not currently. Review pages render with a single built-in theme, and there is no theme picker in the editor. Your branding levers are your logo and the page title and description you write in the Content tab.

Can I use different logos for different review forms?

Not within one business. The logo is set on the business profile, so every form and link under that business shares it. If you need different logos, create separate business profiles — the Free plan allows 2 and PRO allows 5.

Where does the review page title and description appear?

The title is the main heading customers see when they open the link, and the description sits directly beneath it, both above the form questions. Both are stored on the review link rather than the form, so two links pointing at the same form can show different wording. The title allows up to 200 characters and the description up to 500.

Do I need branding to collect reviews?

No. Branding is optional. The default review form works without a logo or custom content. Branding improves trust and completion rates by making forms look professional and consistent with your brand.

What's Next

Your review pages are branded. Now create QR codes for in-person review collection. Read Part 5: QR Code Review Poster Guide to generate printable QR codes using the three built-in poster templates, sized for counters, posters, and social media.

Or skip to Part 6: Multiple Review Links & Campaigns to learn how to create multiple links for different channels, track performance by source, and manage plan limits.